Celltick, a provider of mobile initiated commerce solutions, has partnered with consumer products and marketing company Y2CF to provide coupons to the mass mobile market in India through its Real Time Coupon Server.
By integrating with the Real Time Coupon Server, Y2CF will have its mobile coupons published through Celltick’s distribution and publisher partnerships.
Celltick expects that through its patented technology and understanding of local consumer behavior and cultures will allow effective targeting of consumers with offers for physical goods and services based on the location and demographics of users.
With this partnership, Y2CF will be able to reach and intelligently target consumers in real-time for mobile coupons that can be redeemed in store or online.
Y2CF has more than 10,000 merchants that it has relationships in more than 50 cities. The coupons would be able to reach over 100 million users in India.
"We are excited about partnering with Celltick to distribute mobile coupons with a relevant and efficient channel,” said Mohammad Imthiaz, founder & CEO of Y2CF Digital Media Pvt Ltd. “Not only does this bring value to the consumer but also to the brands that partner with us.”