Celestial Tiger Entertainment (CTE) announced that it has won content licensing deals in China.
In a statement, the firm said it won several major content licensing deals for video-on-demand (VOD) rights with multiple platforms in China, including iQIYI, Sohu, YOU On Demand and Youku.
The deals encompass feature films and television content from the Lionsgate library, and enable CTE to further penetrate China's booming $300 million video-on-demand market.
Lionsgate is partnered in CTE with Saban Capital Group and Astro's Celestial Pictures.
“These VOD deals represent just the first step for CTE's content distribution in China,” said Wendy Reeds, CTE's EVPfor content sales and distribution.
CTE said that its content licensing deals meet a rapidly growing need for copyrighted content in the intensely competitive Chinese online video market, which is poised for continued strong growth after a 170% increase in 2010 over the previous year.