The proportion of worldwide digital content paid for via carrier billing is expected to nearly double over the next 5 years, said Juniper Research.
The study, Direct Carrier Billing: Forecasts, Player Strategies & Emerging Opportunities 2019-2024, revealed that with most leading app stores and content providers now seeking to enable carrier billing as an option, consumer spend via the mechanism is expected to rise from $28 billion last year to nearly $90 billion by 2024.
It claimed that carrier billing deployments would benefit both operators and content publishers; allowing the former to generate a revenue stream from content while enabling the latter to gain subscribers by using carrier marketing channels.
Juniper claimed that the convenience and growing availability of carrier billing would see it increasingly used for content subscriptions as well as impulse purchases.