Capgemini and Salesforce.com recently expanded an alliance through a joint go-to-market strategy to drive successful customer experiences in the cloud.
The aim is to aid the rising number of organizations seeking to transform their businesses into social enterprises, especially in initial core markets including: France, Netherlands, the Nordic countries, North America and the UK.
Under the agreement, Capgemini and Salesforce.com will work together to help transform businesses into 'social' enterprises, using an integrated step-by-step approach that will re-envision customer experience, operational processes and business models.
The solution uses agile techniques and a cloud computing model that is scalable to deliver an improved customer experience across multiple channels, whether in-store, online or via social media.
Capgemini said it will also ramp up its global capability and invest in Salesforce training and certifications to build on its current CRM, enterprise architecture and cloud practices. Moreover, it is set to develop sector-specific solutions for segments, including telecommunications and financial services around customer engagement, service and retention.