BBC Worldwide has clinched its first VOD deal in India with Tata Sky, comprising SVOD and TVOD services.
The deal provides subscribers in eight metro-areas access to BBC’s drama and comedy offerings via “BBC On-Demand”: a branded property on Tata Sky’s platform.
Viewers can also access it online via their TVs, PCs, tablets and mobiles.
Programs that will be available on the service include Luther, starring Idris Elba who won a Golden Globe for his role as a brilliant but emotionally impulsive murder detective; The Honourable Woman starring Maggie Gyllenhaal who won a Golden Globe for her portrayal of a powerful businesswoman haunted by events from her past in a thriller set in the Middle East; and Burton and Taylor, based on the legendary acting duo and starring Dominic West and Helena Bonham Carter.
Also: classic hit Yes, Prime Minister; contemporary comedy Citizen Khan; and drama Being Erica.
“In a study commissioned by BBC Worldwide earlier this year, we found that quality of content, British humor, and a love of original British dramas were the top reasons why people — including Indians — enjoy British television programs,” said Myleeta Aga, SVP and GM of BBC Worldwide in India.