Amdocs has used Mobile World Congress 2017 to introduce aia, a new digital intelligence platform for the telecoms and media industry designed to enable the “self-driving telco”.
The platform combines AI and machine learning capabilities - including cognitive computing services from IBM's Watson - to deliver real-time intelligence into customer needs.
Real-time data will be used by aia to make predictions, automate decisions and directly manage conversations with customers. Self-learning capabilities will be used to adapt to changing dynamics.
The platform has the ability to manage around 50 operational business processes covered by the Amdocs OSS portfolio.
“Imagine a world where your business intuitively understands your customers’ needs and automatically adapts to address them, where service providers embrace cognitive learning within their operational strategies, boosting customer experience, dynamically managing the product catalog and optimizing increasingly complex networks,” Amdocs CMO Gary Miles said. “aia will make that world a reality.”
aia uses a data model compliant with the SID information framework component of TM Forum's Frameworx digital transformation blueprint.
Cloudera CEO Tom Reilly commented that Amdocs is “uniquely positioned to integrate intelligent data into a service provider’s Hadoop-based ecosystem.
“The relevance of AI for service providers is very real and they get it; the question is how quickly they can act on it. By injecting intelligence into our portfolio, aia gives them a pragmatic and straightforward way to embrace AI into their business.”