Service providers facing congested mobile networks as a result of the rapid growth in mobile data consumption can use mobile data offload to Wi-Fi and femtocells to ease congestion and generate incremental revenue streams. Alternatively, cable operators have the opportunity to onload subscribers to Wi-Fi networks and offer wireless services to cable customers.
Whether offloading or onloading, the importance of delivering a transparent and seamless subscriber experience across multiple access networks using service controls and subscriber data management cannot be underestimated.
This white paper profiles the value of subscriber, service, and policy control in delivering a transparent and personalized mobile experience when implementing a mobile data offload strategy.