Alibaba and Walt Disney have forged a multi-year license agreement for an OTT service that for the first time connects customers, physical products and digital entertainment.
Dubbed “DisneyLife,” the service provides Alibaba customers in China with an “all-encompassing and immersive” family-friendly digital experience.
DisneyLife features a collection of Disney and Pixar’s most popular movies, animation series, games, e-books, songs, travel services as well as Disney theme parks and resorts information, and more.
Families can enjoy Disney and Pixar’s most popular family feature films including “Frozen,” “Cinderella,” “Big Hero 6,” “The Lion King,” “Tangled,” “Toy Story,” “Monsters University,” “Cars,” “The Incredibles,” among others.
They can also access animation series including “Sofia the First,” “Little Einsteins,” “Mickey Mouse Clubhouse” and “My Friends Tigger and Pooh.”
Subscribers can obtain information about, and plan a visit to Hong Kong Disneyland as well as Shanghai Disney Resort when it opens in 2016.
“As we deliver on our goal to meet the needs of a consumers’ daily life, DisneyLife, launched by Alibaba Digital Entertainment Business Unit together with Disney, will provide the only holistic and trusted family friendly digital destination in China,” said Wei Ming, general manager of the Alibaba unit.