Netbiscuits and Akamai Technologies have teamed up to deliver optimized mobile web solutions designed to allow best-of-breed user experience, accelerated mobile site delivery and control across multiple screens.
Together, Netbiscuits and Akamai expect that mobile sites published via the Netbiscuits platform will be able to leverage the Akamai Intelligent Platform to enable better device intelligence, improved performance, and greater reliability into the delivery of these sites.
With mobile queries growing nearly 3 times from 2009 to 2011, many businesses are still not prepared to effectively reach an end user audience increasingly dependent on connected devices.
Importantly, consumer expectation of how mobile sites will perform only continues to rise: in 2011, 71% of mobile Web users expected page load times ‘almost as fast’ or ‘faster than’ when accessed from laptop or desktop computers – up from 58% two years ago.
“The user experience of a mobile site is essential to a successful mobile program,” said Netbiscuits CEO, Michael Neidhoefer. “The integrated solution we are creating with Akamai will be designed to improve the mobile end-user experience as well as provide a comprehensive solution not currently available in the marketplace.”
For mobile site owners, this combination of Akamai’s global reach and performance services coupled with Netbiscuits’ open publishing platform is expected to provide greater flexibility and control of how content is viewed by mobile users in order to maximize end-user experiences. As a result, companies leveraging this platform combination will have the ability to publish mobile web sites that perform under load, helping to increase end-user satisfaction on a global scale.