Thailand’s largest telco AIS has announced a partnership with W-Locate and Morpho for SIM-based tracking for corporate customers.
Morpho has licensed technology from W-Locate for its SIM which use an applet to collect network data and then send it via SMS or USSD to a server that will do the processing based on actual surveys to determine location. This does not require any GPS or indeed any phone intelligence as all the applet does is only collect cell data while all the calculation is done in the cloud.
It also means that simple feature phones can use the system which does away with the need for power-hungry GPS. The location cannot be spoofed as it relies on all radio data collected in that area.
W-Locate says its proprietary algorithm gives a much higher degree of accuracy compared with current network triangulation and also works well indoors.
AIS mobile track and trace is aimed at companies needing to keep an eye on their logistics and their mobile workforce.
“Already we are seeing huge interest from businesses for Mobile Track and Trace, especially from sectors such as workforce and fleet management. Being a software solution that utilizes our existing infrastructure made the deployment of XimLoc incredibly quick and cost effective,” said Navachai Kiartkorkuaa, Corporate Marketing Strategy & Planning Manager of AIS.