Bharti Airtel has signed a managed services deal with Comviva, making it the first telco in the world to have a managed services agreement for its value-added services portfolio.
As part of the three-year deal, Comviva will manage more than 2,000 of Airtel's VAS nodes across India from various partners, to meet defined service level agreements.
Airtel says that with Comviva managing its full suite of value-added services, it expects enhancements in the service experience it delivers to its customers.
It also anticipates an increase in the range of services it can deploy, as well as in the speed of new service rollout.
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