Ghana’s Gaming Industry Positioned for Growth and Innovation

As the gaming industry continues its global evolution, Ghana is swiftly emerging as a key player in West Africa. With its supportive regulatory environment and increasing investment from both local and international operators, Ghana is setting the stage for a vibrant and competitive market. This growth is driven by technological advancements, increased mobile device usage, and a commitment to responsible gaming practices, establishing Ghana as a hub for gaming innovation.

The upcoming Sports Betting West Africa+ (SBWA+) 2024 Summit, scheduled from 21-23 August 2024 at the Labadi Beach Hotel in Accra, will provide a platform for stakeholders to explore the latest trends and opportunities in the region. A highlight of the event will be insights from industry leaders, including Francis Ifie, CEO of BetBaba.

We reached out to Francis for his insights on the current landscape in Africa and what attendees can gain from SBWA+ 2024.

With over 15 years of experience across the Middle East and Africa, Francis Ifie brings valuable insights to SBWA+. His extensive knowledge, gained from consulting in various sectors, reinforces his belief in Africa’s promising future in sports betting. As the CEO of BetBaba, Ifie is at the forefront of navigating this dynamic market landscape.

Africa is currently regarded as the ‘new frontier’ in the sports betting industry globally. Unlike other continents that have reached maturity in this sector, Africa’s sports betting industry is still evolving, offering untapped opportunities, Francis commented. SBWA+ 2024 is crucial for exploring these opportunities and fostering growth within the industry.

At the summit, you will gain an understanding of the risks posed by player fraud, a significant challenge for sports betting companies. You will learn strategies to mitigate these risks and reduce financial losses associated with fraud, Francis claims. He further added that recent data indicates that fraud in the global iGaming space increased by 64% between 2022 and 2024, with approximately USD 1.2 billion lost to fraudulent activities between 2023 and 2024. The presentation will explore different types of fraud, detection methods, and mitigation strategies to protect your business.

SBWA+ 2024 will feature a robust agenda, including networking opportunities, panel discussions, and keynote presentations, all designed to equip industry leaders with insights into market developments and strategies for sustainable growth.

With passes already 70% sold out, secure your spot now to avoid missing out on this unparalleled opportunity. Register today and join us in Accra to shape the future of gaming in West Africa!